Privacy Policy

Last updated: August 7, 2026

Elmhurst 1925 (the “Site,” “we,” “us,” or “our”) operates this website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience. Elmhurst 1925 is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us (collectively, the “Services”). If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

The Site and Services are designed for and intended to be accessible to residents of the United States.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected within the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you use our products or Services or visit our websites. We also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties including from our marketing agencies, advertising vendors, and other companies who assist us with marketing or promotional services related to how you interact with our websites, products, services, advertisements, or communications.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. Users may opt out of certain email, text message and other marketing communications.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Cookies

Like many websites, we use cookies on our site. For specific information about the cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to power and improve our site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers to use cookies on our site to better tailor the Services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please keep in mind that removing or blocking cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Further information on our cookie policy can be found at https://elmhurst1925.com/pages/cookie-policy. Users may also update their Cookie Preferences using the link at the bottom of the Site.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
• When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We have in the past 12 months disclosed the following categories of personal information as described above, about users for the purposes set out above:

Category:

·      Identifiers such as basic contact details and certain order and account information

·      Commercial information such as order information, shopping information, and customer support information

·      Internet or other similar network activity, such as Usage Data

Categories of Recipients:

·      Vendors and third parties who perform Services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers)

·      Business and marketing partners

·      Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have “sold” and/or “shared” (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities as follows:

Category of Personal Information:

·      Identifiers such as basic contact details and certain order and account information

·      Commercial information such as records of products or services purchased and shopping information

·      Internet or other similar network activity, such as Usage Data

• Communications shared with us such as reviews for products and customer support inquiries

Device and Usage Data such as how and when you interact with the Services Categories of Recipients

·      Business and marketing partners

User Generated Content

The Services may enable you to post product review and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children under 16 years of age, and we do not knowingly collect any personal information about children under 16 in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

We have implemented and maintain a data security program designed to protect the security, confidentiality, and integrity of your personal information. This program includes reasonable administrative, technical, and physical safeguards appropriate to the nature and scope of our business and the sensitivity of the personal information we collect. We also require our service providers to maintain appropriate security measures. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain your personal information for as long as necessary to provide you with our Services and for the purposes described in this policy. How long we retain your personal information depends on different factors, such as to satisfy our legal or reporting requirements, to maintain your account, to provide the services, resolve disputes or enforce other applicable contracts and policies. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you. Requests may be made here.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you. Requests may be made here.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you. Requests may be made here.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions. Requests may be made here.
• Right to Opt out of Sale or Sharing for Targeted Advertising, or Profiling. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information,  the processing of your personal information for purposes considered to be "targeted advertising", profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, as defined in applicable privacy laws. You may be able to exercise your rights at Do not sell my data or the Cookie Preferences found at the bottom of the Site. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law. If you are a resident of California, you may have additional rights as further described below.   

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodging your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, including the following jurisdiction-specific notices, or if you would like to exercise any of the rights available to you, please call or email us at cs@elmhurst1925.com or 1-888-ELM-1925 (888-356-1925), or contact us at 1200 Maple Rd, Elma, NY, 14059, US.

CALIFORNIA SPECIFIC NOTICES

California “Shine the Light” Law

If you reside in California, you have the right to ask us one time per year for information about our disclosure, if any, of personal information to third parties for their direct marketing purposes in the preceding calendar year. To make a request, please contact us at cs@elmhurst1925.com or 1-888-ELM-1925 (888-356-1925), or write to us at 1200 Maple Rd, Elma, NY, 14059, US. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry. We reserve our right not to respond to requests submitted other than by the means specified in this section, if the request is not labeled or sent properly, or if the request does not have complete information.

California Consumer Privacy Act (“CCPA”)

We have explained our privacy practices in full in other sections of this Privacy Policy. In this section, we provide a list of categories of personal information, as set forth in the CCPA, that have been collected, disclosed for business purposes, shared for cross-context behavioral advertising, or sold for commercial purposes during the preceding 12 months, as well as other supplemental information.

Please see the other sections of this Privacy Policy for additional information about our practices and your rights. The personal information we collect about you may include information within the below noted categories of data. While the categories are as defined under California law, the disclosures below also apply to residents of other states as well.

Sensitive Personal Information

We do not collet, use or disclose sensitive personal information for the purposes of inferring characteristics about you.

Category of Personal Information	Purpose	Categories of Recipients
Identifiers, such as your name, street address, phone number, IP address, or email address	We may use this information to respond to your questions, to process your registration with the Site, to provide and fulfill orders, and for other business purposes. This category of personal information may be sold or shared for cross-context behavioral advertising.	Service providers (e.g., payment processors, shipping providers, IT and cloud storage providers); business and marketing partners
Commercial information, such as a record of your purchases	We may use your information to provide you with products, to identify other products and offers that may be relevant to you, to process transactions, and for other business purposes. This category of personal information may be sold or shared for cross-context behavioral advertising.	Service providers (e.g., payment processors, fulfillment partners, customer support providers); business and marketing partners
Internet and electronic network activity information, such as information about your interactions with our Services	We may use this information to improve our Services, to better understand the visitors who come to our Services and what content is of interest to them, to serve personalized advertising, and for other business purposes. This category of personal information may be sold or shared for cross-context behavioral advertising.	Service providers (e.g., data analytics providers, internet service providers); business and marketing partners; advertising networks
Other electronic information, including information you post in a public space on our Site	We may use this information to provide the Services and for other business purposes. This category of personal information is not sold or shared for cross-context behavioral advertising.	Service providers (e.g., cloud storage providers, content moderation services); business and marketing partners
Inferences about you	We may use this information to personalize your experience with us, to recommend products and services, and for other business purposes. This category of personal information may be sold or shared for cross-context behavioral advertising.	Service providers (e.g., data analytics providers); business and marketing partners

 

Your personal information may also be disclosed to third-parties with whom you interact and third parties that you direct us to disclose your information to through our Services. We may also disclose personal information with third-parties in various additional ways, as described elsewhere in this Privacy Policy. 

In California, you may have certain additional rights under applicable law, in addition to your rights to access, correct, and delete your personal information as described above. In California, you also may have:

• The right to request other information about our data processing practices, including the categories of personal information that have been collected about you; the categories of sources from which personal information are collected; our business or commercial purpose for collecting, using, disclosing, selling or sharing personal information; the categories of third parties with whom we disclose, sell or share personal information; and the categories of personal information we have disclosed, sold or shared about you for a business purpose.
• The right to direct us to limit the use and disclosure of your sensitive personal information to certain uses and disclosures, such as those that are reasonably necessary to provide our goods and services or as needed to ensure security and integrity, to prevent fraud or illegal activity, or for physical safety.

If you would like to exercise these rights, you or your authorized agent may contact us using the information provided in the Contact section above.

We will confirm receipt of your request within 10 business days and will respond to your request within the timeframes required by applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. To designate an authorized agent, you must provide the agent with written permission signed by you authorizing the agent to submit requests on your behalf.

Sale or Sharing. As noted in this Privacy Policy, we “sell” or “share” (as defined in the CCPA) certain categories of Personal Information. If you do not wish for us to sell or share your personal information for targeted advertising or other business purposes, you can opt out by submitting your request through the link here. Additionally, you may update your Cookie Preferences at the bottom of the Site.

If there are any questions regarding this Privacy Policy, you may contact us using the information below:
1-999-ELM-1925 (888-356-1925)
cs@elmhurstmilked.com