Last updated: April 14, 2017
CHANGES TO THIS POLICY
WHAT INFORMATION WE COLLECT
Information you give us. We collect and maintain information that you may provide to us such as when you enter information on our site or provide information to us in any manner, whether via chat, e-mail and/or telephone or other means. This information may include your name, residential and/or business address, shipping address, billing address, credit card information, telephone number(s), email address and other information you choose to provide. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content on our site (e.g., Product reviews, Q&A forum), anything you post will be available to us as well as visitors to our site; when you post information about us on social networking sites, we may collect such information; when you contact our customer service representatives, we collect additional information you choose to provide our representatives.
Information automatically collected. We, along with our third party service providers, may automatically collect information about you. This information includes, and is not limited to, browser information, operating system information, device IP, device information, IP address and the date, time, length of stay, geo-location, IP address, referring website, specific pages accessed and other actions you take on our site.
If you access the site through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device's location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
Data may be collected on these site in order to deliver you targeted advertising on other websites and services. Such data may be collected directly by third parties, and we may share additional information with such third parties in order to improve these targeted advertising campaigns. Elmhurst observes the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance ("DAA") (www.aboutads.info). Therefore, you may always opt-out of our targeted advertising by visiting the DAA consumer opt-out page at www.aboutads.info/choices. Opting out will not mean that you will no longer receive Elmhurst ads, rather, it just means that those ads will not be targeted to you based upon data collected from you on this site.
HOW WE USE YOUR INFORMATION
- fulfill and manage purchases, orders, payments, and returns;
- send you promotional marketing materials or marketing messages about products or services that we believe may be of interest to you;
- match it with other public and private data sources in order to enhance our records, such as appending additional information to your profile, or engaging in advertising;
- place ads on third party websites relating to our products and services that may be of interest to you;
- administer sweepstakes and contests;
- notify you of any products you have purchased that are subject to recall;
- customize, analyze, adjust and improve our site to meet your needs;
- prevent fraud and other prohibited or illegal activities; and
- comply with potential requests of law enforcement agencies.
If you complete a product review or other, we may use your submission for commercial purposes to promote our products and/or services.
WHAT INFORMATION WE DISCLOSE
Third-Party Service Providers. We may disclose the information collected about you to our third party contractors and partners in connection with their performing services or other activities in support of the site and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. Examples include third parties which may fulfill orders, deliver packages, send postal mail and/or e-mail, analyze data, provide marketing research and assistance, process credit card payments, and provide customer service. These contractors and partners are restricted from using information that identifies you (excluding any information that is aggregated or otherwise reasonably de-identified) in any way other than to provide services for Elmhurst.
PROTECTION OF PERSONAL INFORMATION
We have instituted reasonable safeguards to help ensure that information collected is secure. We also take reasonable steps to ensure that third parties who work with us to make the site (including the software, applications and services provided on the site) available to you agree to protect personal information that they must access in order to serve you and to honor your preferences about contacts you wish you receive. Please understand, however, that it is possible for third parties to access information despite our efforts. For this reason, we do not guarantee that your use of the site and/or information provided by you will be private or secure. By using our services, you assume this risk.
INFORMATION FROM CHILDREN
This site is not directed at children and we have no intention of collecting information from young people. If we become aware that information from a child under 13 has been collected without the consent of such child's parent or guardian, we will use all reasonable efforts to delete such information.
DO NOT TRACK SIGNALS
Our site does not support "Do Not Track" preferences that may be available in your browser to inform websites that you do not want them collecting certain types of information. If you activate the Do Not Track setting in your browser, our site is not capable of satisfying the preference you set.
If you wish to opt-out of any marketing communications or make corrections to information on your account, please access your account and change your preferences on the "Your Account" and "Profile and Password" pages or contact us directly at [email protected]. Please note that removal of user information from our database or "opting-out" will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. Following receipt of a request from you, we will take reasonable steps to delete your information. In addition, you may opt-out of certain targeted advertising as described above in the "Interest-based Advertising" section.
If you establish an account, you may receive certain types of communications even if you have not opted-in to receive them because these types of communications may be necessary in order to maintain an account on the site.
HOW TO UPDATE INFORMATION
Section 1798.83 of the California Civil Code permits California residents to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties' direct marketing purposes and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. If you are a California resident, you may make one request each year by sending a request to [email protected].