REDISCOVERING PEANUTS: FROM BALLPARK TO BEVERAGE

Peanuts are both – a legume growing from the rich red earth of the South, and the eternal fixture of ballparks. The crack of a bat, the crunching of broken shells under one’s shoes, the endless barking of the roving vendor, up and down the stairways. “Peanuts!” Are there more blissfully American sounds than these? (Well, maybe not so much the third one.)

A newer American sound – having the form of a word – is protein. It’s the ticket to strength and energy, hence all of the powders and shakes lining the shelves. You’ve seen it in dairy. You’ve found it in soy and tree nuts. Elmhurst? We’ve encountered protein in one of the most obvious places of all – that fixture of seventh inning stretches from coast to coast, the peanut.

Our Milked Peanuts with Chocolate™ is the first product of its kind: a real peanut milk made with real peanuts (and some Dutch cocoa, to make it more irresistible.) It’s where innovation meets tradition, and delicious meets nutritious. Front and center is protein.

According to the National Peanut Board, at 7 grams, an ounce of dry roasted, unsalted peanuts packs more protein than the same measurement of most tree nuts – some of which, like almonds, are not bad sources themselves.1

Now, it’s a not-so-secret trick for brands to cheap-out on the ingredients consumers are paying for. Our response: no, thank you. Not only are we using lots of peanuts, with lots of protein. We’re using our HydroRelease™ process to draw it out. The key nutrients become part of a creamy emulsion, ready to indulge in.

And we aren’t done yet. Imagine a 20g peanut protein shake… stay tuned.

What else do peanuts have? It’s a common criticism that they are fatty, applied as an asterisk to its benefits. But we are no longer living under the simple equation: fat = bad. There are different types of fat. Saturated is the one we don’t want too much of. An ounce of raw peanuts has just 2 grams versus 7 grams of monounsaturated fat.2

The American Heart Association recommends monounsaturated fat as a healthy alternative to trans and saturated fat. Moderate quantities of monounsaturated fat are good for health, helping to reduce bad cholesterol. In fact, these account for more than half of all calories in the renowned (and largely plant-based) Mediterranean diet.3

So, if you’ve ever felt a touch of guilt at waving over the peanut man, you probably shouldn’t. And you especially shouldn’t when trying Elmhurst. It’s built on the foundation of what’s best about peanuts: protein and healthy fats.

How can something so delicious be… good for you?

Plants are full of surprises, if you care to look.

Published at: 07-16-2018
Copyright © 2018 Elmhurst Milked Direct LLC | All rights reserved.